Interpool

... intercultural. skills. assessment.

Marketing Director (m/f/d) GB & IRL

Marketing Director (m/f/d) GB & IRL

Reference Number:
Location:
Banbury, United Kingdom
Status:
Active

 

Our client, German-based Kärcher group, is one of the world’s largest manufacturers of cleaning equipment with around 13,000 employees in 70 countries and an innovative product offer for commercial and domestic customers alike. Renowned for their innovation, over 80% of Kärcher’s products have been developed in the past 4 years. Constant investment in R&D, quality, marketing and design make this company a well-known brand and a most attractive employer to develop your career with. Kärcher has been in the UK for 40 years and has grown to a turnover of £130m, employing 300 staff.

We now have an exciting opportunity to appoint an experienced

Marketing Director (m/f/d) GB & IRL

based in Banbury, Oxfordshire

Position

As a key member of the national leadership team you will be responsible for all aspects of the marketing mix. With a team of 24 people in total (6 direct reports), you will be in charge of the marketing of our complete product range (professional and retail) across all sales channels (B2B, B2C, D2C). Your responsibilities cover:

  • Product Management, including product lifecycle, pricing and margin management,
  • All communications (ATL, BTL & TTL), including campaigning, channels support and PR,
  • professional demand generation (e.g. via the CRM),
  • Direct sales via our web shop and DRTV,
  • Managing our In-house Creative Agency.

Your qualification

  • A relevant commercial or behavioural education with a strong foundation in both,
  • Minimum 10 years background in a marketing function, ideally for well-known, high quality consumer brands with a large product range.
  • Experience in marketing via a broad range of different channels – including TV, social media, D2C, web shops and  DRTV,
  • Excellent people management skills,
  • Willingness for occasional travelling in GB, Ireland and to the parent company in Germany (ca. 10%),
  • Experience in a senior sales role (Key Account Manager / National Account Manager) would be advantageous.

Application

If you are intrigued by this exciting growth opportunity, please apply with your CV via the appointed consultancy interpool based in Germany. If you have any questions, please contact Mr Robert Bowen or Ms Katharina Goertz at +49 - 30 - 40 50 416 12.